M·A·C Cosmetics

DIGITAL DESIGN | MARKETING ASSETS | SOCIAL

The Scope

M·A·C Cosmetics, a division of Estée Lauder, is one of the largest makeup brand in the world. With over a dozens of collections launching throughout the year, there’s a lot of work to be done.

While collaborating with executive art directors, I’ve helped develop visual aspects of numerous collections and holiday promotions on MAC’s homepage.

E-commerce & Marketing

During my time at the NYC headquarter, M•A•C has undergone a redesign. Their first in many years. The new site was unleashed in an ongoing rollout – North America was first, international sites followed suit.

Some of the most important pages I’ve touched were the product pages – as the customers ultimately decides whether they’ll buy something by closely looking at it before continuing with a purchase.

International markets

I was responsible for the brand’s presentation across multiple channels – including international retailers around the globe.

Here’s a reskinned landing page for David Jones (Australia) and a special collaboration for London’s Harrods.