Skip to main content

Interviews are not a one-way street. Never leave the room without asking questions. Here’s a cheat sheet.

Before Interview

Gather info on the industry and company.
  • Where is the industry going?
  • What has this company been in the news for?

During an interview

  • Be well versed about the position and company
  • Ask how much time you have
  • Understand what the job entails and have suggestions
  • Eye contact is key


  • What are the prospects for advancement within the creative team?
  • What are some of the typical projects? What is the turnaround time?
  • “What is the most important thing I can accomplish in the first few months?
  • How would you describe the culture at __?
  • What are the day-to-day responsibilities?
  • What sets apart an excellent __ from an average one?

Hiring manager

  • How do you deal with stakeholders with really strong perspectives?
  • What is your superpower (excel)? What is your kryptonite (area of improvement)?
  • How do you reward a job well done?
  • What are the common attributes of your employees?
  • What are the things driving results at this company/team?
  • How do you reach when a plan/approach needs to change?
  • What is your management philosophy?
  • How do you see the team growing in 1 year? 5 years?
  • Where do you see the future of __ in the next 5-10 years?
  • Ultimately, who has the final say?
  • What do you wish __ did a better job at?
  • How is the relationship between creatives & other departments?

Project scope

  • How do you know when a project is done? What happens next?
  • What is going to be the biggest challenge in the first 5-6 months?
  • What data is used to validate design?
  • Hand-off process?
  • How do you get into users’ mindsets?
  • How do you anticipate users’ needs & actions?
  • How do you choose what method to use for a particular project?
  • What was the last time you had to change the plan or approach?


  • Team structure?
  • Who doe the team report to? Who does that person report to?
  • Who ultimately has the final say?
  • How does the team collaborate w/ PM, PO, dev, stakeholders, etc?
  • What part of the process is the team most involved in?
  • Where does the team need the most support?
  • What is ___’s plan to keep customers loyal, engaged, or consequently continue to generate revenue?
    • How will this role assist in achieving this?
  • What could I do in the first 3 months to set myself up for success?
  • Are there learning opportunities at  __?
  • What attracted you to this company/role?
  • Who do you think is doing a good job at [insert industry]? Who do you think is doing a bad job?

Other team members

  • What are you most proud of at __?
  • Give me an example of a time when you solved a difficult problem?
  • Can you tell me the story of your prior success, challenge, or major responsibility?
  • Tell me about your failure.
  • What has been a positive influence in your life – personal, professional?

Last questions

  • Imagine we’re sitting here in 12 months – celebrating a successful year – what did we achieve together?
  • Can I get feedback on how I was able to communicate my experience?
    • What can I improve on if given this job?
    • Any advice? Book recommendations?
  • What is your timeline for getting back to candidates about the next steps?
  • I’m interested in this job, here’s why I’ll be a great fit…..
  • Now that we’ve been chatting for XX minutes, what are some of your fears of me getting this position? (especially helpful if you sense it’s not going well)
  • What are the next steps in this process?

If you don’t get the job

  • What advice can you give me so that I can be a better applicant next time?
  • What experiences did the candidate have that I lacked?