M·A·C Cosmetics is a division of Estée Lauder powerhouse

It’s one of the largest makeup brand in the world. With over a dozens of collections launching throughout the year, there’s a lot of work to be done.

While collaborating with executive art directors, I’ve helped develop visual aspects of numerous collections and holiday promotions on MAC’s homepage.

Visual Refresh Across Every Touch Point

During my time at their NYC headquarter, M•A•C had undergone a redesign. Their first in many years. The new site was unleashed in an ongoing rollout – North America first, international sites following suit.

Some of the most important pages I’ve touched were the product pages – as the customers ultimately decides whether they’ll buy something by closely looking at it before completing purchase.

Creative Direction for Retailers

I was responsible for the brand’s presentation across multiple channels – including international retailers around the globe.

Special collaboration with London’s Harrods and a re-skinned landing page for Australia’s David Jones are just a sample of the projects throughout my duration at the cosmetics giant.