Expertise
  • Product Design
  • Art Direction
  • Web Design
  • UX Research
Tools
  • Sketch
  • Photoshop
  • InVision

Sales, sales, sales.

The 160-year old department store needs a make-over in the digital ecommerce space. I’ve been tasked with assisting an in-house design team to reimagine the world of shopping possibilities. And I’m collaborating directly with creative directors at the Herald Square office to make a refresh a reality.

Design System

Reimagined Homepage

Some brainstorms ideas for visual representation of Macy’s personas. The idea is to present them as an “app” across the entire company for better empathy.

Product Information

Current product information on browse page includes everything but the kitchen sink. The idea is to consolidate the information customers need to see at a quick glance.

Personas

Some brainstorms ideas for visual representation of Macy’s personas. Again, going along with the idea of updating Macy’s into the 21st century, the idea is to present these personas as an “app” and share across the entire company.