Project Scope

Connects Friends-of-Friends Who Attend Same Concerts

Like all of the best passion projects, this one stemmed from a problem I personally experience. Due to not finding a niche of friends with a similar preference in music and enjoying mostly under-the-radar bands. (I mean who wouldn’t want to see a DJ duo who remixes Fleetwood Mac songs?)

Point is, if I can’t find someone to attend a show with, I won’t go.

Yet nothing is worse than the following days when I learn that a coworker ended up going or see an acquaintance’s photo on social media. There’s got to be a better way to go about this.

Problem Statement

Solo concert attendees need an easy way to connect to one another, because sharing that experience will increase both their enjoyment and social circle.


People who attend concerts alone need a way to connect to other solo attendees because sharing that experience will increase their enjoyment.

Making communication between concert attendees will achieve accessibility of them meeting up and creating new friendships.

A “common friends” feature for concert attendees will achieve them reaching out to people outside their inner circle of friends.

Enabling a messaging feature for concert attendees will achieve them reaching out to meeting other people at a concert.


Interviewing Target Users

To validate the problem, I conducted user interviews. I spoke to six 24-35 year old music fans.

Testing Current Site
  • What would you do if your favorite band was coming to town, but none of your friends could go with you?
  • Have you ever been to a concert alone? If no – why not?
  • How would your solo experience be improved? (Do they talk to others at the concerts? What are their behaviors? Between sets?)
  • Would you ever consider meeting a friend of a friend to share that experience?

[I’d] go alone and make new friends who like my music to replace my lame old friends!

I’d go with a friend of a friend – that would give me more incentive to go to the show

Running into someone I vaguely know would provide a better time, better experience

Organizing Common Themes

Interview insights

Everyone interviewed said they would go to the show alone.

One person admitted they have never attended a concert without friends, yet they’ve said they wouldn’t mind attending solo.

Most users agreed there is discomfort and boredom when attending alone. Two people said they drink to “calm their social anxiety”


Frequent Concert Attendee



  • Attended a dozen concerts in 2017, only one of them alone
  • Still feels bad by having missed his favorite band at Bowery Ballroom over the summer
  • Makes a point to attend at least one major music festival every year – Coachella, Lollapalooza, SxSW


Doesn’t mind attending concerts alone, but feels frustrated that his circle of friends are not interested in the same type of music.

Competitive Analysis

Anyone Out There Providing Similar Features?

Mobile is King

Mid-project, my favorite band was performing at a venue in upper Manhattan. This was the first concert I’ve attended alone. During opening bands and between sets, I observed fellow solo attendees.

Everyone was on their phones.

Top reasons for a native app.

  • Mobile use is top priority – users can be at the concert
  • Location services (search, concerts nearby)
  • Offline access (saved events, venue info)
  • Notification – messages, concert reminders


Combining Research and UI

I quickly found the need to recreate paper prototype to not only eliminate feature creep (users deemed scanning of iTunes/Spotify confusing), but also to better visualize the end product. Grid papers were used for better visual representation.

Illustrating all of the visual features by putting pencil to paper was a refreshing change of pace from relying on Adobe’s Creative Suite.


  • Sketch
  • Balsamiq
  • Photoshop
  • InVision


Event details
Calendar of upcoming concerts for user
Search feature for bands/concerts
Follow bands
Search by location
Number of attendee
Connection to FB


Follow bands or venues
Priority on homepage of events happening now/tonight
Check in?
Purchase tickets
Scan playlists (Spotify), albums (iTunes) to find bands / events


Group chat
Add friends or follow users feature
Friends’ concerts
Facebook messenger
Maps, directions
Degrees of friendship separation


Resell tickets
Invite friends feature
Ratings for events, venues, or/and
bands’ performance
Share a link for events
Nearby restaurants or bars (recommendation from testing)

Next Steps

Updating UI. (Here’s a sneak peek for updated onboarding screens)