Victoria Honey is a Strategic Creative Director who helps companies understand their categorical differentiation and translate it into brand and digital experiences.
Based in NYC.
My background spans category positioning, brand strategy, and digital product design. At the heart of it, I shape experiences that connect people with brands.
When starting on a new project, I immerse myself in the category and market dynamics, customer behavior, business moat, and competitive landscapes to uncover key insights. This guides a meaningful strategic direction for brand and digital experiences. Once that path forward is clear, I collaborate closely with multi-disciplinary teams to bring that vision to life.
Over the past 15+ years, I've guided cross-disciplinary teams for global brands, startups, and agencies. Currently, I lead the creative efforts over at Brooklyn-based Daymark.
Outside of work, I enjoy exploring the mind-bending concepts of quantum and cosmic physics, curating Spotify playlists, strolling around Central Park, and sipping oat lattes (never iced).
What I do
Defining business vision grounded in research-driven insight
Turning market analysis, analytics, and customer journeys into growth opportunities
Branding
Translating strategy into identity systems
Brand architecture and positioning that connect brands with audiences
Scaling identity systems; from refreshes to global expansions
Digital product
Directing cross-functional teams to deliver cohesive web and mobile experiences
Setting product vision and directing design, research, and engineering teams
Driving proof-of-concepts that test bold ideas
Leadership
Leading global, multi-disciplinary teams through growth and transformation
Aligning C-suites, stakeholders, and teams around a shared vision
Formulating scalable processes and design ops
Mentoring the next generation of design leaders
Some of the brands I've worked with
Mentoring
& teaching
Program Director & Lead Mentor
Beginex (UX Bootcamp)
Cohort Mentor
Design Works at SUNY
Instructor
General Assembly
(Intro to UX course)
My favorite moments are 1:1 conversations. Helping someone land their first design role, polish a passion project, or feel confident about an interview.
If you’re breaking into product (or rethinking your career), I’m here.
Shoot me an email.
Field Notes
Design is my professional field. Sheep Meadow is my personal one. These notes are from the space in-between. (Usually the Q train.)