Nice to meet you.
I'm a Director with 15+ years of building brands and digital experience for companies that actually care about getting it right.
I believe brand and business are two parts of the same. Rarely is a problem solved from creativity alone. Often, it’s strategic thinking that uncovers and solves structural issues, and creative execution that connects brands with their audience.
If that’s what you spend your time thinking about too, let’s talk.
What I do
Research & Strategy
Consumer & market research
Brand positioning
Competitive Analysis
Service Design
GTM strategy
Branding
Visual identity
Brand playbooks
Design systems
Brand architecture
Launch and rollout support
Product & Experiences
UX/UI design
App & platforms
Qualitative & quantative research
Digital brand expression
Innovation
Future experience design
New product and services concepts
Blue-sky ideation for innovation
Proof-of-concepts
Oat lattes, never iced
Curating Spotify playlists
Hanging out at Central Park
DIY sterling silver jewelry (yes, really)
Making things out of sterling silver
Independent & foreign cinema (Linklater is a fave!)
The mind-bending world of quantum physics
Extracurriculars
What the rest of my hours look like.
Sunny afternoons at Central Park
Sunny afternoons at Central Park
Oat latte, never iced
Oat latte, never iced
Silversmithing
Silversmithing
Curating Spotify playlists
Curating Spotify playlists
The mind-bending world of quantum physics
The mind-bending world of quantum physics
Independent & foreign cinema (Linklater is a fave!)
Independent & foreign cinema (Linklater is a fave!)
Nice to meet you.
I'm a Director with 15+ years of building brands and digital experience for companies that actually care about getting it right.
I believe brand and business are two parts of the same. Rarely is a problem solved from creativity alone. Often, it’s strategic thinking that uncovers and solves structural issues, and creative execution that connects brands with their audience.
If that’s what you spend your time thinking about too, let’s talk.
What I do
Research & Strategy
Consumer & market research
Brand positioning
Competitive analysis
Service design
Service design
Branding
Visual identity
Brand playbooks
Design systems
Brand architecture
Launch and rollout support
Product & Experiences
UX/UI design
App & platforms
Qualitative & quantative research
Digital brand expression
Innovation
Future experience design
New product and services concepts
Blue-sky ideation for innovation
Proof-of-concepts