Transforming the digital experience to reflect Sapphire's reinvention.
In mid-2025, Chase relaunched the Sapphire card with updated benefits, a new value proposition, and a higher annual fee. Prospects needed to understand why Sapphire deserved a prime spot in their wallet. Existing cardholders needed to feel the added value - not just absorb a higher cost.
Product Design
UX Strategy
Digital Experience
The new Sapphire reflects how people actually spend in 2026.
And their digital experience proves that Sapphire doesn't just offer premium benefits - it defines what premium actually is.
On the Sapphire landing page, benefits were organized into a clear hierarchy to guide prospects toward what mattered most to them. The Airport Lounge pages were built mobile-first for travelers on the go, letting them instantly check lounge availability at their airport and surface the details they needed.
Executed while at Big Spaceship.
13M monthly site visitors since launch
8% YoY increase in card spend
“This has already been the best year ever for new account acquisitions for our Sapphire portfolio.”
- Jeremy Barnum, JPMC CFO, during Q3 2025 earnings call
“Positive early reactions and strong new card acquisitions”
– Jamie Dimon, JPMC CEO, during Q2 2025 earnings call
