Transforming the digital experience to reflect Sapphire's reinvention.
In mid-2025, Chase relaunched the Sapphire card with updated benefits, a new value proposition, and a higher annual fee. Prospects needed to understand why Sapphire deserved a prime spot in their wallet. Existing cardholders needed to feel the added value - not just absorb a higher cost.
Product Design
UX Strategy
Digital Experience
The new Sapphire reflects how people actually spend in 2026.
And their digital experience proves that Sapphire doesn't just offer premium benefits - it defines what premium actually is.
On the Sapphire landing page, benefits were organized into a clear hierarchy to guide prospects toward what mattered most to them. The Airport Lounge pages were built mobile-first for travelers on the go, letting them instantly check lounge availability at their airport and surface the details they needed.
Executed while at Big Spaceship.
