A scalable system for Goldman Sachs’ global platform.
GS.com fell short of what a global financial firm demands. Visitors encountered an inconsistent design, unclear navigation, and an experience that buried the most valuable information.
Stakeholders across departments operated in silos, with no unified design system to guide decisions or execution.
Product Design
UX Strategy
Digital Experience
Design Systems
The experience needed to be rebuilt from the ground up. Restructuring the information architecture was the foundation; with user intent, clear navigation, and a consistent hierarchy guiding every decision across the platform.
Executed while at Publicist Sapient.
~400K monthly visits
1M+ global job applicantions
Part of Goldman Sachs’ multi-year brand refresh
